When do you consider an idea as carried out? Ideas done? Nicolas Sierro, Vevey

Nicolas Sierro, Product & Project Manager Cross Media, Vevey, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. Less than 1% of big ideas for big products. The percentage is higher if the idea starts from or adds something to an existing product. And the percentage is also higher if you consider “carry out an idea” as to develop it to the level of a patent.

Interview made after the conference “Podcasts and social networks : communicate in an other way!” at TechnoArk in Sierre/Siders, 26 November 2009. Organized by  Sebastien Mabillard, director of “Incubateur”, the start-up incubator of the foundation The Ark.

The speakers were Frederic Sidler, co-founder of mixin, and Thierry Weber, founder of the 4th screen and of thierryweber.com.

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