Alexandre Guidetti, Associated Partner and Creative Director at Cuckoo Advertising in Montreux, answered to the question in English: “What percentage of ideas do you actually carry out?”.
10%, maybe 1 to 10%. And he adds, that a bad idea well executed is still a bad idea. And a good idea badly executed is still a good idea.
Interview made at Montreux Comedy Forum, December 3, 2010.
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