Vincent Girardin, founder of bleu-vert communication, Lausanne, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. The communication agency bleu-vert mainly works in the field of ecological, sustainable development. Here is only one example: Guide for ethical shopping of NiceFuture. Vincent Girardin says that sustainability projects are very close to his heart and he would love to have more funding, so he could raise his 10% of implemented ideas.
Interview made at CreaDigital Day in Geneva, 14 January 2010, that was organized by the CREA Ecole de Creation en Communication, Geneva.
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