Sebastien Engelmann, responsible for the communication at CREA Ecole de Creation en Communication, Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He succeeds to carry out 3 big ideas and 15 smaller ideas in one year. He says this is 70% of all his ideas.
Interview made at CreaDigital Day in Geneva, 14 January 2010, that was organized by the CREA Ecole de Creation en Communication, Geneva.
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