Jitze Kramer, founder of Brand-ID , Lausanne, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He tells us that 2009 had been a great year for the ideas concerning his own company. (Check out at Level 4, rue des Terreaux 2, Lausanne, in February!) As for the ideas for the clients: Even though many ideas are not carried out, one idea leads always to another and another and another. Brand-ID is a real ideamachine and they carry out 20%.
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