Oliver Cretton, Chief Adverstisement Regional Newspapers at Publicitas Geneva, answered to the question in French: “What percentage of ideas are actually carried out in your company?”. He says it’s a question of quantity. If you have many ideas your percentage is necessarily low. His rate is 20% but this corresponds to a multitude of ideas.
Interview made at the movie-event of Attack of the Buzz in Lausanne, 1st October 2009, organized and produced by numéro10 and its buzz departement Buzzilla.
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