Guillaume Massard, founding partner of SOFIES, Geneva, answered to the question in French: “What percentage of ideas are actually carried out?”. He says 1 of 10 ideas gets carried out. SOFIES finds ideas for industrial systems to make them more ecological. His talk at TEDxGeneva: “Industrial Ecosystems – beta version”.
The interview was made at TEDxGeneva, Monday 7 December 2009. Program of TEDxGeneva 2009.
The speakers were François Bugnion, Louis Palmer, Robert Klapisch, Jan-Mathieu Donnier, Frederic Kaplan, Guillaume Massard, Michael Doser, Bruno Giussani, François-Xavier Tanguy, Claude Marshall and Xavier Rosset. Organised by Yves Bennaim.
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