2. Des nouveaux rôles dans l’entreprise
Certains se sentiront comme déguisé et mal à l’aise dans ces nouveaux rôles qui souvent s’ajoutent aux fonctions de base.
L’open innovation complexifie les processus et demande une gestion de projet professionnelle.
Avec le web 2.0, des nouvelles fonctions et mêmes professions sont apparues et apparaissent tous les jours. Et aussi les rôles anciens, se trouvent changés :
- l’inventeur R&D devient un manager de projet
- l’acheteur devient un manager de relation
- le manager de projet devient un mentor et un facilitateur
- le chef d’équipe devient un manager de communauté
- le manager de relation devient un community curator
- etc.
Ce qui ne rend pas tout le monde heureux.
Plus d’informations
Voici la description de quelques nouveaux métiers du web.
http://pro.01net.com/editorial/527877/salaires-formations-missions-tout-savoir-sur-les-nouveaux-metiers-du-web/
Salaires, formations, missions, tout savoir sur les nouveaux métiers du web
By Juliette Fauchetle 21/02/11
- Community Manager – Un opérationnel chargé d’animer des communautés sur le web
- Digital Stratégist ou le gestionnaire de l’e-réputation – Le Community Manager se situe dans l’opérationnel. Le Digital Strategist, lui, se positionne sur le créneau de la conception de la stratégie de communication digitale de l’entreprise. Sa mission se décline en quatre grands axes : mesurer l’impact sur l’entreprise des messages diffusés via les blogs, les forums, les réseaux sociaux, professionnels ou non, réfléchir à la stratégie de réponse (répondre ou non), et identifier le canal le plus approprié (twitter, réseaux sociaux, blogs d’experts, publicité en ligne), puis concevoir, en collaboration avec les services visés, le contenu à diffuser.
- Responsable e-business – Un directeur commercial (sans équipe commerciale) utilisant les techniques du marketing online et offline pour accroître les ventes, ou ses pistes de ventes, générées en ligne
- Responsable Affiliation – Technique récente du web marketing, l’affiliation consiste à établir un partenariat entre le site d’une entreprise et des sites tiers pour qu’ils deviennent prescripteurs de la marque auprès de leurs propres visiteurs.
- Web analyst – Il mesure et analyse des données web pour piloter et optimiser la stratégie internetde l’entreprise. Il propose des indicateurs sur mesure pour chaque métier intervenant sur le site, génère les tableaux de bord, décrypte et segmente des comportements d’internautes
- Référenceur
- Trafic Manager
7 nouveaux rôles – en plus de celui du community manager – sont décrits dans cet article :
http://www.brasstackthinking.com/2010/01/7-social-media-roles-you-havent-considered/
7 Social Media Roles You Haven’t Considered
By Amber Naslund, January 14, 2010When you think of social media roles, chances are you think of a community manager or the oh-so-generic “social media manager”, which is usually some function of the marketing department managing strictly social media programs. But there are loads of other potential roles that can integrate or represent social media alongside other business areas.
Considering these is one of the primary ways to really integrate and entrench social media and its implications throughout the business, not just isolated in the communications department. Let’s take a look at what I mean.
1. Social Phone Operator
Existing Roles that might incorporate this: customer support specialists, tech-savvy receptionists, department assistants or coordinators
2. Listening to the Lead Generation
Existing roles that might incorporate this: sales coordinators, sales assistants, community coordinators, marketing coordinators, development assistants
3. Social Business Development
Existing roles that might incorporate this: community managers, sales/business development professionals, account managers, development or fundraising pros, client service teams
4. Social Customer Service & CRM
Existing roles that might incorporate this: customer service or support roles of any kind, client services, account management
5. Internal Community Manager
Existing roles that might incorporate this: human resources or training/professional development roles, internal communications
6. Social Logistics/Operations Managers
Existing roles that might incorporate this: operations managers, IT professionals, managers of departments engaged in social media
7. Analysts
Existing roles that might incorporate this: data analysts, project/department managers with analytical skills
Et par rapport à l’innovation: Voici un article sur les rôles de l’équipe d’innovation
http://timkastelle.org/blog/2011/01/choosing-a-role-for-your-innovation-team/
4 Roles for Your Innovation Team
By Tim Kastelle,January 24, 2011As we talked things through, we realised that there were really four different roles that they could try to fill. This is what they are, in order of increasing levels of resource commitment:
1. Information Facilitation: this is essentially the role they used to have before the restructure. When you do information facilitation, you find information about innovation, and distribute this to people that are generating ideas. This will help them figure out how to best execute the new ideas. In this role you can also work on developing processes and infrastructure that support all parts of the innovation process. This type of group is most active in supporting idea generation.
2. Opportunity Consultant: a group doing this will do everything that an Information Facilitation team does, but they will take a more active role in selecting ideas. They work to ensure that the ideas that are pursued connect with the organisation’s overall strategy. In this role you work on developing the best possible set of criteria for evaluating ideas, particularly for fit with objectives.
3. Opportunity Enabler: this type of group goes one step further – they work to connect ideas with those that have the resources to execute them. Enabling collaboration is a big part of this role – you need a group in this role if you are pursuing an open innovation strategy. This type of team will also work on developing implementation plans, and trying to quantify outcomes and learnings from new initiatives. Opportunity enablers are active in supporting all steps in the innovation process – idea generation, selection, testing and diffusion.
4. Execution Delivery: this is the most active role you can have – this is a group that doesn’t just support the innovation process, they actually undertake all the steps. Most R&D groups fall into this category.
Et voici 20 conseils comment créer une équipe d’innovation. Un point est régulièrement évoqué : Il faut communiquer clairement et beaucoup.
http://www.ideachampions.com/weblogs/archives/2011/01/the_idiots_guid.shtml
The Idiot’s Guide to Launching Successful Innovation Task Forces
By Mitch Ditkoff, January 29, 20111. Quit now if you’re not really into it.
2. Make sure everyone else on the task force really wants to do the work.
3. Get completely clear on what your “task” really is. Clear, as in specific, with definable deliverables.
4. Establish clear agreements at your first meeting. Otherwise, prepare for chaos, wheel spinning, indecision.
5. Make sure you have committed senior leader sponsors.
6. Clarify the lines of communication to senior leadership.
7. Get clear agreements with the senior team. Know their expectations. And make sure they know yours.
8. Meet more often than you want to.
9. Make sure the person who facilitates your meetings knows what they’re doing.
10. Limit the size of your task force to seven. Any more than ten and you’ll have a “task crowd.”
11. Have a sense of urgency, not panic.
12. Celebrate your successes, even if they’re small.
13. No triangulating!
14. Honor your commitments. (And renegotiate the ones you can’t meet).
15. If a task force member starts to flake out, ask them to either step up or step out.
16. Take notes at your meeting and distribute them within 24 hours.
17. Invite non-task force members to participate in your meetings every once in a while. Don’t become a cult.
18. Speak your truth to senior leaders. If they’re not holding up their end of the bargain, you’re wasting your time.
19. Communicate what you’re doing to the rest of the company. Don’t keep it a secret.
20. Do whatever is necessary to stay inspired. (All too often task forces implode under the collective weight of their own seriousness, stress, and attempt to appear professional).
Prochain billet: 19/27 Peurs
Cliquez le lien pour lire le premier billet 1/27 : diaporama et plan de présentation.
Vous pouvez télécharger la présentation sur SlideShare.
Source de l’image : http://www.medicalfacts.nl/wp-content/uploads/2009/06/it_clown.jpg