Check out the making of the 5 stop motion movies used in the slogan contest yourmove.ch.
Health Promotion Switzerland changed its communication strategy. Transmission of energy instead of some paternalistic messages. Have fun is the slogan! And so was the shooting. We had a lot of fun and the participants experienced something very special as is the shooting of a movie. Only one professional actor, Lucien Guignard, played, jumped and danced in the 5 movies, all the other actors were employees of Health Promotion Switzerland and even its director Thomas Mattig danced in “Fruity Office”. Participation is not only a key factor of the success of our campaigns but also the main working approach of CSID idea detectives. Why? Because together we can do much more and have more fun, too!
You can watch the movies on www.yourmove.ch
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